Plot, the social video intelligence platform trusted by Visa, Mastercard, PepsiCo, Fenty Beauty, Benefit Cosmetics, and CAVA, today announced $10 million in new funding to meet enterprise demand for its expanding platform. The seed round brings Plot's total raised to $14M and was co-led by XYZ Venture Capital and Mischief Ventures, with participation from Seven Seven Six and Acme Capital.

Plot is a social listening platform built for the video era. By analyzing millions of social videos every day in full context - without requiring brand tagging - Plot gives enterprise marketing teams visibility into how consumers actually use and talk about their products. It powers agentic products across campaign tracking, video social listening, creator sourcing, and market research.