FOSTER CITY, CA, Consumer food marketing data platform and monthly organic or natural snack delivery service, announced today it received $1.4 million in funding.
Love With Food, a consumer food marketing data platform and monthly organic or natural snack delivery service, announced today it received $1.4 million in funding from various investors, bringing its total funds raised to $2 million. The investors for this round included Kapor Capital, 500 Startups, TEEC Angel Fund, Angel List Syndicate led by Yun-Fang Juan (creator of Facebook Ads, https://angel.co/yunfang), Ironfire Capital, Scrum Ventures, Tom Peterson of El Dorado Ventures, and Talmadge O'Neill of Juvo Capital.
'This funding will allow us to continue our rapid growth rate, which saw us move from $250,000 in revenue in 2012 to more than $2 million in 2013,' said Aihui Ong, Founder and CEO of Love With Food. 'We will use this capital infusion to attract more customers and expand the team to further improve our consumer insight offerings to provide more value to our partners. Our monthly snack delivery service and product intelligence data help various food partners find and understand their most loyal and engaged audience.
Love With Food utilizes data collected from its monthly orders to provide food brands with valuable analytics, especially into the habits of the valuable female millennial. Many of Love With Food's customers are very passionate about healthy snacking, and their insights help provide the company with rich qualitative and quantitative data.
Love With Food's monthly delivery service provides members with six to eight natural or organic snacks delivered to their door every month for just a $10 monthly fee. The company recently launched a Deluxe Box of snacks which features 16 to 20 different snacks a month for only $19.95. It donates a portion of each monthly snack sale to help combat childhood hunger in the U.S.
Love With Food is a perfect fit with Kapor Capital--a tech start up with social impact. Aihui is a great entrepreneur with an innovative business model, simultaneously helping to feed those who are hungry while growing the market for healthy snacks. She cares passionately about the company culture she's creating as well as hiring a diverse team. - Freada Kapor Klein, Partner
When one of Love With Food's competitors Goodies.co (owned by Walmart Labs) shut down last year (http://techcrunch.com/2013/10/19/goodies-co-shutdown/), Love With Food was the exclusive partner that acquired Goodies.co customers.
Love With Food's platform makes marketing and collecting consumer insights easy for brands of all sizes. It's efficient and cost effective. Love With Food partners range from small and medium size companies to an impressive roster of big brands including industry giants General Mills and NestlĂ©, Green and Blacks Organic Chocolate, SoyJoy, Lindt Chocolates, and many other companies. A core component of Love With Food is its charitable efforts with donating a portion of their proceeds to food banks across the United States. So far, the company has donated more than 250,000 meals to needy families (https://lovewithfood.com/meals_donated).
About Love With Food
Launched in 2012 as part of the 500 Startups Accelerator, Love With Food is a growing marketing platform that collects product intelligence data for consumer brands. Its data is generated by its members who pay a small fee for monthly deliveries of healthy and delicious organic or natural snacks. This community of foodies is very engaged in healthy eating, and is eager to provide feedback to the various food brands featured in the monthly shipments. For more information, visit www.lovewithfood.com
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