HowGood, a SaaS data platform for the food and personal care industries, has raised a $6 million investment round led by Contour Venture Partners, with participation from FirstMark Capital, Danone Manifesto Ventures, Trailhead Capital and others.

HowGood is a SaaS data platform with the world's largest database on food and personal care product sustainability. With more than 33,000 ingredients, chemicals and materials assessed, HowGood helps leading retailers, restaurants and brands improve their environmental and social impact.