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VC-funded Company:

HowGood
93 Commercial Street
Brooklyn, NY 11222
Phone: 888-601-3015
www.howgood.com

Founded in 2007 and headquartered in New York City, HowGood is an in-store rating system that identifies industry leaders in the food system. As an independent research organization, HowGood determines the overall goodness of food and awards ratings to the best products, empowering consumers to make fast and informed purchasing decisions. For businesses, HowGood is a powerful tool to help promote sustainable products, attract more customers and strengthen the brand.

Key Contact
Name
Alexander Gillett
Title
CEO
Funding Events

Date
Amount
Type
Investors
09/17/14 $2,000,000 Firstmark Capital
Highline Ventures
Jake Lodwick
Joanne Wilson
Serious Change
03/03/17 $4,200,000 Series A Contour Venture Partners
Firstmark Capital
Great Oaks Venture Capital
High Line Venture Partners
Jake Lodwick
Joanne Wilson
Serious Change
02/22/21 $6,000,000 Contour Venture Partners
Danone Manifesto Ventures
Firstmark Capital
Trailhead Capital


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