The round was led by Sequoia Capital, and that Sequoia Managing Partner Roelof Botha has joined its board of directors.

Blues is a leader in secure wireless connectivity, helping organizations to transform their physical products and businesses to be centered on data and the delivery of data-fueled intelligent services. With customers across transportation, health care, energy, and logistics in North America, Central America and Europe, Blues is on a mission to empower innovation by making cloud-connected machine intelligence possible for organizations of any size.

With Blues, customers can easily and securely provision and communicate with any physical product, anywhere, enabling new sources of revenue and new customer experiences while also reducing costs. Blues solves the biggest challenges associated with wireless connectivity, making it easy to securely cloud-connect any physical product at scale.