Bloomreach, the leader in commerce experience™, today announced its acquisition of Exponea, the leading Customer Data and Experience Platform (CDXP). Bloomreach also announced an investment of $150 million from Sixth Street Growth to fuel the ongoing growth of its digital commerce experience platform (brX).

Bloomreach is the leader in commerce experience™, powering brands representing 25% of US and UK e-commerce. Its flagship product, brX, is the only digital experience platform built specifically for B2B and B2C commerce businesses who want to grow their revenue online while delivering each of their customers a premium, personalized commerce experience.