The round was led by Sandbridge Capital, with participation from Marcy Venture Partners. Through this strategic investment, Madison Reed will leverage Sandbridge Capital and Marcy Venture Partners' global expertise across the modern retail and beauty space in order to increasingly scale its successful omnichannel business. Since launching in 2014, Madison Reed has redefined the way women color their hair through its prestige product portfolio, coupled with its omnichannel business model comprising of its Hair Color Bar business, direct-to-consumer offering, and nationwide retail footprint.

Founded in 2013, Madison Reed is the prestige beauty brand revolutionizing the way women color their hair. Madison Reed offers clients over 55+ shades of gorgeous color, Smart 8-Free formulas developed in Italy, technology, personalized service, and the freedom to get salon-gorgeous results whether they color their hair at home or by a professional colorist in one of Madison Reed's 60+ and counting Hair Color Bars across the country. Products can be found online at www.madison-reed.com, Amazon, Madison Reed Hair Color Bars, Ulta and select Ulta at Target locations, in addition to DoorDash delivery.