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Madison Reed, the next revolution in \'in-home\' hair color, was born from an aha moment in 2013 by CEO and Co-Founder Amy Errett, a leading entrepreneur, senior executive and venture capitalist, who realized we no longer needed to be held hostage to the tedious routine and expense of going to the salon for professional grade hair color. Having long been obsessed with categories that have limited to no innovation, Amy looks for what she doesn\'t see to deliver superior service. This passion is what ignited the spark for Madison Reed. Fast forward to today, and the permanent hair color line boasts 27 pre-mixed multi-tonal shades that are salon quality with a formula that delivers unparalleled depth and shine (it\'s also ammonia- and resorcinol-free). The fade-resistant color is sent in a complete in-home coloring kit and delivered to your door. You can also book a stylist who will be sent to you to make color selection and teach you how to apply the color - in select locations so far, but we\'re growing. Still afraid to color your hair at home? We\'ve developed entirely new ways of finding your perfect permanent hair color - choose from an online color advisor, mobile app, live web chat, digital photo consultation or speak to a trained colorist on the phone. All of this is what makes the Madison Reed \'in-home\' coloring experience superior to the traditional way of coloring your hair at home. And we don\'t just claim to be salon quality. We are salon quality. Just ask Advisors, famed stylists Sally Hershberger and Alex Chases. Madison Reed is being used in high-end salons, making it the only in-home hair color that\'s used by professional colorists in their salons.
| Date | Amount | Type | Investors | Valuation |
|---|---|---|---|---|
| 01/28/14 | $12,000,000 | Series B |
Maveron True Ventures | undisclosed |
| 09/29/15 | $16,100,000 | Series C |
Comcast Ventures Shea Ventures True Ventures | undisclosed |
| 10/20/17 | $25,000,000 | Series D |
Calibrate Ventures Comcast Ventures  True Ventures | undisclosed |
| 01/29/19 | $51,000,000 | Series D |
Comcast Ventures Meaningful Partners Norwest Venture Partners True Ventures | undisclosed |
| 04/28/22 | $33,000,000 | Strategic |
Marcy Venture Partners Sandbridge Capital | undisclosed |
