Zaius, the CRM built for B2C marketers, today announced it has raised $30 million in a Series B investment round led by Insight Venture Partners. Previous investors Matrix Partners, Underscore VC and Leaders Fund also participated in the round. Bringing its total funding to $50.8 million, Zaius will use this investment to further develop its partner and developer ecosystem, as well as expand its platform functionality.
Zaius solves a critical problem that plagues today's marketers. Data and action are often siloed in two systems: analytics and customer data platforms that are owned by analysts and managed by IT, and marketing automation systems such as email service providers that are designed solely to run campaigns and lack the data to give a complete view of a customer's activity. Zaius merges these systems into one platform that is owned by marketers, dramatically increasing revenue per message and customer reach.
"Before Zaius, we were over-investing in multiple marketing vendors that weren't well integrated," said Jurgen Nebelung, vice president of e-commerce and digital at Tea Forte, a global, luxury tea brand. "This led to siloed data and a disconnected customer experience. Zaius brought our data into one place, delivering a complete view of how shoppers are engaging with our brand whether it's on web, mobile or email. And with Zaius' campaign capabilities, we immediately turn these insights into messages that our customers have found more relevant, timely and personalized. The ROI has been impressive with a 20x return on spend."
Household names and growing brands like Scotts Miracle-Gro, Anheuser-Busch InBev, Burt's Bees Baby, Moda Operandi, Optoro and more, are generating dramatic ROI as a result of Zaius' B2C CRM. The company grew over 300 percent in 2017, and expects to continue this momentum as marketers are looking for alternatives to their legacy data systems and email providers, and opting for a solution that delivers the data needed to understand their customers combined with a seamless, unified campaign workflow.
Nikitas Koutoupes, managing director of Insight Venture Partners, who also joins the Zaius board of directors, said, "B2C marketers have realized that by managing personalization, lifecycle automation, segmentation, optimization and attribution in a single platform, they can boost revenue per message by over 33 percent and expand reach by up to 50x. Our investment in Zaius demonstrates a transformation in the industry as marketers are demanding to own the data, the insights and the activation tools that drive their results instead of relying on IT and analysts. Zaius is at the forefront of delivering that with B2C CRM."
"Marketers today need an application that allows them to do the entire marketer's workflow in a single platform - from opportunity discovery to lifecycle management to content and campaign creation. B2C CRM alone can do that," said Mark Gally CEO, Zaius. "We've always prided ourselves on being a nimble company that exceeds our customers' expectations, and with this funding we're able to devote even more resources to this mission. This is the end of siloed, legacy technology."
About Zaius Zaius' B2C CRM is the only marketing application that solves the entire marketer's workflow in a single platform - from opportunity discovery to lifecycle management to content and campaign creation. The company empowers B2C marketers with complete control of customer data and the tools and insights to help better understand why and how their customers shop, leading to increased repeat purchases and higher customer lifetime value. Based in Boston, Zaius is venture-backed by Insight Venture Partners, Matrix Partners, Underscore VC and Leaders Fund. For more information, visit https://www.zaius.com.
About Insight Venture Partners Insight Venture Partners is a leading global venture capital and private equity firm investing in high-growth software companies that are driving transformative change in their industries. Founded in 1995, Insight has raised more than $18 billion and invested in over 300 companies worldwide. Our mission is to find, fund and work successfully with visionary executives, providing them with practical, hands-on growth expertise to foster long-term success. Across our people and our portfolio, we encourage a culture around a core belief: growth equals opportunity.