Artifact Lab, a cutting-edge platform revolutionizing how mobile games monetize players in an era driven by privacy, proudly announces the successful completion of its $2 million pre-seed funding round. RW3 Ventures and IOSG Ventures are the co-leaders in this funding round, accompanied by Raptor Group, Cypher Capital and HerculesDAO to round out the investors' group.

Artifact Labs introduces an innovative approach to monetizing users in games and other mobile apps. The platform empowers players with unified, user-owned profiles, addressing the challenges posed by privacy restrictions and geographical regulations, thus enabling publishers to significantly boost CPM rates. It facilitates meaningful one-on-one interactions between brands and gamers during pivotal gaming moments, all while respecting user privacy. Major AAA game publishers, as well as mid-sized and smaller ones, are rapidly embracing Artifact's solutions. Web3 games are increasingly leveraging this platform for efficient user acquisition, targeting approximately four billion web2 gamers. Brands are also exploring the platform's potential for fostering deeper brand affinity among gamers through engaging in-game advertising.