Artifact Labs introduces an innovative approach to monetizing users in games and other mobile apps. The platform empowers players with unified, user-owned profiles, addressing the challenges posed by privacy restrictions and geographical regulations, thus enabling publishers to significantly boost CPM rates. It facilitates meaningful one-on-one interactions between brands and gamers during pivotal gaming moments, all while respecting user privacy. Major AAA game publishers, as well as mid-sized and smaller ones, are rapidly embracing Artifact's solutions. Web3 games are increasingly leveraging this platform for efficient user acquisition, targeting approximately four billion web2 gamers. Brands are also exploring the platform's potential for fostering deeper brand affinity among gamers through engaging in-game advertising.
Date | Amount | Type | Investors | Valuation |
---|---|---|---|---|
11/16/23 | $2,000,000 | Pre-Seed |
Cypher Capital HerculesDAO IOSG Ventures Raptor Group RW3 Ventures | undisclosed |