Conversocial, an industry-leading provider of social customer service solutions, today announced additional funding to further advance its product innovation and drive new market development. Led by Dawn Capital with existing investors Octopus Ventures and Draper Esprit participating, this latest round takes funding to a total of $22 million for the social media enterprise company.

The demand for social customer service solutions continues to grow. To keep pace with the unprecedented growth in its business, Conversocial has expanded its customer success and marketing teams and is actively hiring enterprise sales people in the US and UK, including a Head of Sales for EMEA. The company continues to expand its executive team to help innovate the product as firms across the globe invest in customer service applications in order to accelerate their customer engagement.

During the past year, Conversocial has increased its office presence and has recorded significant new client wins across North America, UK and mainland Europe. Conversocial now has an impressive roster of more than 240 enterprise clients adding to its travel and hospitality customers with brands such as Hyatt Hotels, and further airline wins with Air New Zealand and Alaska Airlines expanding the list of airline customers which have chosen Conversocial as their partner.

'Social media continues to revolutionize the customer relationship. With social media now making up over 10% of inbound service volume for leading organizations, it's more important than ever to be managing social media with the same diligence and robustness as traditional channels-hence our major investment into key product features like resolution management,' said Joshua March, Founder and CEO of Conversocial. 'The in-the-moment, mobile nature of social media makes it especially important for the travel industry, which explains our rapidly growing customer base in airlines and hotels. But the shift in communication away from traditional channels and into mobile and social is transforming customer service for every major vertical.'

'The social media customer service industry is growing in size, and as the channel matures, corporations and the industry must find an appropriate partner to provide a solution to this development in customer communications' said Teddie Wardi, Vice President at Dawn Capital. 'Conversocial is the ideal partner to help a brand respond to these developments and deliver a best-in-class service to its customers. With this increased investment, we can continue to grow and develop to top industry talent and retain our customers to move ahead into our next stage of growth and innovation.'

About Conversocial

Conversocial (http://www.conversocial.com/) is trusted by global brands in hospitality, utilities, airlines and consumer brands for social customer service solutions that improve productivity and operational efficiency by managing the flow of customer service inquiries and discussions on social media channels such as Facebook, Twitter, Google+, Instagram and YouTube.

Brands including Hyatt, Sprint, Barclaycard, ConEdison, Co-operative Bank, Travelex and Google use Conversocial's enterprise-class platform for a single view of the social customer.