Funds secured will allow Zipari to scale to meet expanding demand for their suite of CRM-centered software as a service solutions for the health insurance vertical.

'This capital expands our ability to address insurance carriers' need for analytics to understand customers, and highly customized CRM solutions,' said Mark Nathan, CEO of Zipari. 'It is acknowledgement of our success in helping insurance companies personalize offerings, gain real-time consumer behavior insight, monitor member value, intelligently reengage consumers, and our team's ability to implement fast and maintain easily.'

Zipari offers predictive analytics and a rules engine within its key InsureCX solution. This layer of Zipari's offering continues to become increasingly intelligent about the needs of health insurance members through the full array of touches those members have with their insurance - driving member lifetime value and building trust. Omni-channel views give insights on real-time consumer activity. This in turn allows segmentation and predictive analytics to know what members will want next, and which of them will want it.

'Zipari is led by a management team with extensive experience in the insurance industry,' said Vertical Venture Partners Founder and Managing Director David Schwab. 'They are scaling a business that is supported by customer revenue. They have developed a complete product portfolio and they are driving success through a well-tested vertical approach.'

About Zipari
Based in Brooklyn, New York, Zipari, is a technology startup that develops solutions for carriers to engage with consumers in new and innovative ways. Powered by consumer analytics, Zipari's insurance-specific CRM and Consumer Experience Platform provide carriers with real-time insights into consumer behavior at every touch-point, allowing them to provide a seamless customer experience.

About Vertical Venture Partners
Vertical Venture Partners is a venture capital firm focused on investments in companies that target specific vertical markets. Some of the vertical markets of interest include Retail, Healthcare, Transportation, Insurance, Financial Services and Telecommunications. The firm invests in analytical applications, cloud applications and mobile applications as well as software infrastructure. Vertical Venture Partners will invest at any stage of a company's growth and can help companies accelerate their business. For more information, interested parties may contact VVP at info(at)verticalventurepartners.com.