Zentrick, a video engagement platform, has closed a $3 million Series A financing round from Fortino to accelerate the company's growth and international expansion.

Founded in 2010, Zentrick's self-service, customizable platform enables brands and media companies to engage in a measurable way with their video audiences by adding contextually relevant actions inline to the video content. The software allows customers to quickly create branded experiences out of any video by adding social rewards, real-time commerce, dynamic related content, inline gamification, timed surveys, embedded contact forms, mobile app downloads, localized store finders, social feeds and more. This all while publishing seamlessly to their websites, various social networks and paid media formats both on desktop and mobile devices. The company has enabled key customers like Unilever, Volkswagen, News Corp, Unicef and Liberty Global to grow viewer time spent up to 500 percent, reach conversion rates of up to 30 percent and reduce creative cycles from weeks to days.

'We're excited to add Fortino as one of our investors. Working with them towards the closing of this financing round has been an amazing experience. Their guidance and global network, will help accelerate our business and take Zentrick to the next level.', says Pieter Mees, cofounder and CEO. 'As we rapidly expand our international customer base and launch new product innovation, Fortino's continued support allows us to deliver a world-class platform that keeps amazing our clients, as they've come to expect from us.'

'Zentrick is a young and innovative Flemish company with a strong foothold in the US. Zentrick is focused on helping companies communicate a lot more effectively through interactive advertising and other for interactive video applications. This is a key differentiator for companies and organizations to communicate via the Internet.', says Duco Sickinghe, Managing Partner at Fortino, who will join the Zentrick Board of Directors. 'Zentrick has already proven its capabilities in the North American, Western Europe and Scandinavian market. We are proud to be investors in Zentrick and to be associated with its founders. Their management is an example of great talent and entrepreneurship.'