Zenlytic, the Enterprise-grade Business Intelligence tool for Commerce, has raised $5.4 million in seed funding led by Bain Capital Ventures. Additional participants in the round include Primary Venture Partners, Correlation Ventures, Company Ventures, Habitat Partners (Red Antler), and the Sequoia Scout Fund.

Zenlytic is a tool for commerce brands that unifies business intelligence and product analytics into a simple natural-language interface. Non-technical users use Zenlytic to discover what drives their acquisition, conversion, and retention, all in a single tool, without relying on data teams.