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YouBeauty Gets Pretty with $8.6M in Series A-1

2013-07-30
NEW YORK, NY, Women's digital media brand that includes YouBeauty.com and eCommerce site Beautysage.com, has closed a Series A-1 funding round.
YouBeauty, a women's digital media brand that includes YouBeauty.com and eCommerce site Beautysage.com, has closed a Series A-1 funding round with total proceeds of $8.6 million. The round was led by existing lead investor Contour Venture Partners and new investor MainLine Special Opportunities Fund, a private equity fund sponsored by MainLine Investment Partners based in suburban Philadelphia and focusing on expansion capital for high-growth companies.

YouBeauty recently announced the re-design of its flagship site, YouBeauty.com and the launch of several offerings based on its proprietary data. YouBeauty has now had over 50 million questions answered across over 2.2 million quizzes taken, with thousands more taken every day. These science-based quizzes are vetted by the site's numerous experts, led by co-founders Dr. Mehmet Oz and Dr. Michael Roizen.

YouBeauty will use the capital to develop more data-driven marketing tools for advertisers and customized services for its audience. The company recently announced its new Science of Samples™ program to target samples and coupons using its proprietary data.

'MainLine is particularly excited about the potential at YouBeauty to use proprietary data to better serve its users and brand clients,' said Darien Covelens, Director, Private Equity, at MainLine. 'We believe YouBeauty's proprietary data set will create significant value for company stakeholders.'

'We believe building a data-driven conversation with an audience of millennial women presents a number of ways to personalize the reader experience and better serve our brand clients with a variety of solutions to deeply connect with their audience in a targeted way, with trust and at scale,' said Steven Lindseth, CEO and co-founder, YouBeauty.

About YouBeauty

YouBeauty empowers every woman by using science-based, user-generated data to bring together content, commerce, and the social web in a revolutionary way. Dr. Mehmet Oz and Dr. Michael Roizen co-founded YouBeauty in 2011, working together with a team of beauty and health experts to create an individualized journey to authentic beauty never before available. YouBeauty draws from unparalleled beauty and wellness resources to deliver daily stories and validated quizzes to give every reader a 360-degree approach to beauty. With YouBeauty and its commerce site, BeautySage, harness the power of science for a more beautiful you.
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