An Israeli company that markets companies via social media reviews has completed a $10.7 million Series A funding round.

Tel Aviv-based Yotpo finalized the round last week, according to published reports. New investor Blumberg Capital led the round, and prior investors Rhodium, Gandyr Group, Magna Capital Partners, Plus Ventures, and 2B Angels also participated.

Yotpo is a plug-and-play social reviews solution for e-commerce websites. Yotpo is focused on providing the best social review experience for every website in the world. With Yotpo, shoppers can read and write social reviews, get automatic reminders to write reviews, and even have an automatic review loyalty program. Yotpo also includes powerful reports and analytics giving online merchants actionable insight to improve merchandising strategy, telling merchants what your customers click inside Facebook or Twitter. Yotpo was founded in March 2011.