The round was led by Highland Europe, a growth-stage investment firm that backs software and consumer technology companies with sizable revenue growth and proven market adoption. Existing investors Felix Capital, Insight Partners, and a single-family office advised by BNF Capital Limited also participated in the round.

YOOBIC is an all-in-one digital workplace for frontline teams. YOOBIC provides business leaders and frontline teams with the performance tools they need to work, learn and communicate seamlessly in the flow of work. With digitized task management, mobile learning and streamlined communications, YOOBIC drives operational excellence while drastically improving the frontline employee working experience. 300+ companies around the world including Boots, Lancôme, Lacoste, Logitech, Peloton, Puma, Vans and Sanofi trust YOOBIC to drive retail performance at scale, get real-time visibility into multi-location business execution, and improve their customer experience.