xAd is the global location marketplace bringing together buyers and sellers with ad targeting solutions focused on driving in-store traffic and sales. The company is uniquely focused on capturing in-store visitation behaviors for ad targeting, insights, and measurement solutions. The first to visualize real-time foot traffic, xAd customers include 1.5 million advertisers - including direct brand relationships, agencies, ad networks, and other demand side media companies.
| Date | Amount | Type | Investors | Valuation |
|---|---|---|---|---|
| 09/04/14 | $50,000,000 |
Emergence Capital Partners Institutional Venture Partners Silicon Valley Bank | undisclosed | |
| 11/16/16 | $42,500,000 | Series E |
Emergence Capital Partners Eminence Capital IVP W Capital Partners | undisclosed |
