Woflow, the data infrastructure company behind some of the highest growth online ordering and food delivery platforms, today announced it has raised $3.5M in seed funding to launch the world's first Merchant Data Platform. The platform is a standardized, automated approach to merchant data operations that already powers thousands of interactions a day, through a simple API. The round was led by David Sacks at Craft Ventures with Base10 Partners and Flex Capital participating. Companies including DoorDash, Snackpass, and Chowly already use Woflow to onboard and maintain merchant data on their platforms.

Woflow is a leader in catalog digitization and data management providing the world's first Merchant Data Platform. Woflow helps industry-defining platforms and marketplaces create and maintain complex structured data at scale. Woflow was founded in 2017 by Jordan Nemrow and Will Bewley and is based in San Francisco, CA.