The funding will catapult WILDE's next phase of growth across product innovation, manufacturing, and brand building as the company expands its position in the fast-growing protein snacking category.

Founded in 2015 by Jason Wright, WILDE is reimagining the salty snack aisle with chips and crackers made from real chicken breast, egg whites, and bone broth. WILDE Protein Chips and Protein Crackers deliver 10+ grams of protein per serving, bringing together satisfying crunch, craveable flavors, and ingredients that set them apart from traditional snacks.

Based in Lexington, Kentucky, WILDE is built on a simple idea: people should be able to enjoy the snacks they love while getting more from every bite. From familiar favorites to new flavor combinations, the brand puts taste at the center of its approach to innovation, creating snacks that surprise people with what they're made from and keep them coming back for how they taste.