A Dutch company designed to help merchants market themselves socially and locally has received a seed investment.

Whatser, an Amsterdam-based firm that aims to help business owners manager their social media channels efficiently, raised $475,000 from unnamed angel investors, including to published reports. The company's service is still in development. According to a blog post from Whatser CEO Michiel Verberg, this current iteration of Whatser is a relaunch of the company after its initial founding in 2009 resulted in a needed change of vision.