WaterSmart Software, a water efficiency solutions company, today announced the closing of a second round of financing of $1 million led by Physic Ventures. Also participating in the round were Draper Fisher Jurvetson, Menlo Incubator and Sand Hill Angels.

WaterSmart provides a turnkey, cloud-based platform for water utilities to educate residential customers about their water use and make personalized recommendations on how to conserve water. WaterSmart uses behavioral science techniques to increase customer engagement, elevate consumer interest in saving water and money, and increase participation in utility-sponsored efficiency programs. WaterSmart's enterprise product includes an analytics platform, which allows utility managers to view how their customers use water and where efficiencies can be generated.

WaterSmart's service already has been deployed by five California utilities and has demonstrated significant water savings. These savings provide utilities with a strong value proposition in avoided costs of purchased water and capital expenditures.

"This additional funding enables WaterSmart to accelerate the deployment of its water efficiency solution to additional utility customers," said Peter Yolles, founder and CEO of WaterSmart. "With our solution, any utility can launch a fully customized water efficiency campaign and begin seeing results in a matter of weeks."

"We view WaterSmart's market traction and proven results as a validation of the Company's innovative technology platform. The data they've collected in partnership with utilities demonstrates how to engage consumers and generate meaningful efficiencies," said Andrew Williamson, a Partner at Physic Ventures and a WaterSmart Board member.

"In an era of peak water, WaterSmart has created an easy way for utilities to help their customers and themselves. We are encouraged by the growth potential and value proposition that WaterSmart's platform can deliver to water utilities," said Don Wood, Managing Director at DFJ.

About WaterSmart Software

WaterSmart Software helps water utilities make it easier for their customers to save water and save money. WaterSmart deploys sophisticated analytics and behavioral science tools to municipal water suppliers in cloud-based software. WaterSmart was a winner of Imagine H2O's water efficiency prize in 2010. The company was founded in October 2009 in San Francisco. For more information, visit www.watersmartsoftware.com.

About Draper Fisher Jurvetson

DFJ backs extraordinary entrepreneurs everywhere who set out to change the world. DFJ achieves its mission through its core team members as well as through the DFJ Global Network of Partner Funds with operations in the US, China, Japan, Korea, Vietnam, Russia, Europe, Israel and Brazil. Together, DFJ and the Network manage over $7B and have invested in more than 600 companies. Over the past 27 years, DFJ and its partners have pioneered the way in emerging technology markets including the Internet, mobile communications, clean energy and health care. DFJ has been proud to back industry-changing successes including Baidu, Skype, Overture, Hotmail, Parametric Technologies, Focus Media, AdMob, Mobile365, EnerNOC, Tesla, SolarCity, BrightSource Energy, Athenahealth, Epocrates, SpaceX, Synthetic Genomics, Box, and many other emerging winners. For more information, visit www.dfj.com.

About Physic Ventures

Physic Ventures provides capital and expertise to science-based, consumer-driven health and sustainable living companies. WaterSmart joins a number of innovative sustainability companies in the Physic portfolio, including EnergyHub, a supplier of residential energy efficiency solutions, Gazelle, the leader reCommerce company, and Recyclebank, the leading environmental social platform for rewarding green actions. For more information, visit www.physicventures.com.

About Sand Hill Angels

Sand Hill Angels is a group of successful Silicon Valley executives and accredited investors that are passionate about entrepreneurialism and the commercialization of disruptive new technologies. Sand Hill Angels make early stage investments in promising start-ups and seek to provide expertise and assistance in these fledgling enterprises. They are in the business of helping entrepreneur dreams come true. Their experience spans all aspects of growing successful companies from the formative stage through management of multi-billion dollar enterprises. Sand Hill Angels focus on investments in the Internet, Information Technology, Clean Tech, Consumer, and Life Sciences businesses. For more information, visit www.sandhillangels.com.

About Menlo Incubator

Menlo Incubator is a startup incubator founded by Gary Kremen and Steven Bennet that offers office space, funding, networking and more to help early stage companies reach their goals. Menlo Incubator offers assistance with fundraising, mentorship, staff and interns. Menlo's ultimate goal is to use their experience and knowledge to help new companies succeed.