The round was led by Salesforce Ventures, with participation from new investor Tiger Global as well as full participation from existing investors Menlo Ventures, Accel, and Unusual Ventures. The funding will be used to expand Vivun's Buyer Experience platform, the first of its kind in the SalesTech industry.

Vivun is a global provider of Buyer Experience (BX) software. Its AI-powered platform supports a family of products that enables B2B businesses to meet the demands of today's sales-proof buyer, differentiate from the competition, and accelerate revenue. With PreSales at the forefront of the buyer experience, companies can align Sales with Product, provide repeatable workflows for their solution experts, deliver on-demand product expertise, and win more deals with transparency and trust.