VideoAmp, a screen optimization platform for the TV and video ecosystem, today announced a $15M Series A funding round led by RTL Group, the leading European entertainment network. This investment brings VideoAmp's total funding to $17.2M and will help the company rapidly accelerate development and drive adoption of its unique platform.

'Video consumption has changed dramatically. People are constantly shifting between different apps and devices - now advertising can do the same with even more precision,' said Ross McCray, co-founder and CEO, VideoAmp. 'VideoAmp is technology for the cross-screen world. We enable advertisers and content owners to transact across all screens seamlessly by enabling data for both buyers and sellers.'

VideoAmp's technology bridges the data divide between TV, digital, and OTT platforms. This enables the seamless planning, packaging and optimization of cross-screen audiences for the benefit of both advertisers and media owners. The company deploys machine-learning algorithms against cross-screen data within its platform to find precise audiences across all video screens, including linear TV. The technology is delivered via a suite of flexible APIs (application programming interfaces) that allows for customers and partners to build their own custom solutions on top.

'VideoAmp fits perfectly into RTL Group's digital strategy as it is complementary to our current ad tech businesses SpotX and Clypd,' said Rhys Noelke, senior vice president strategy, RTL Group, who will also join the VideoAmp board of directors. 'For example, VideoAmp's solutions will enable SpotX publishers to identify, target and optimize the same audience across multiple devices. The transaction with VideoAmp positions RTL Group as the first European broadcaster to invest in the increasingly important field of cross-field expertise. With this move into the digital space with VideoAmp, RTL Group strengthens the advertising technology arm of the recently created RTL Digital Hub.'

'The market has signified an urgent need to unify messaging and drive efficiency in brand advertising. This funding validates that it's a global trend,' added Jay Prasad, chief business officer, VideoAmp.

Additional participation in the Series A funding for VideoAmp includes previous investors Anthem Venture Partners, Simon Equity Partners, Third Wave Capital, Wavemaker Partners, ZenShin Capital, and additional new investment from Startup Capital Ventures.

ABOUT VIDEOAMP

VideoAmp develops technology that enables advertisers and media owners to transact seamlessly across devices and has developed the world's first Screen Optimization Platform. VideoAmp's Screen Optimization Platform enables advertisers the ability to plan, buy and measure deduplicated and precise audiences across linear, VOD, OTT, desktop, and mobile content. VideoAmp enables content owners to package linear TV, on-demand and digital assets holistically with data-driven optimization. VideoAmp offers a unique enterprise software solution that can be delivered as a service or via a suite of customizable APIs. Founded in 2014, VideoAmp has offices located in Los Angeles, New York, San Francisco, Chicago, and the Netherlands. For more information, follow VideoAmp on Twitter @Video_Amp or visit www.videoamp.com.

ABOUT RTL GROUP

RTL Group is the leading European entertainment network, with interests in 55 television channels and 29 radio stations and content production throughout the world. The television portfolio of Europe's largest broadcaster includes RTL Television in Germany, M6 in France, the RTL channels in the Netherlands, Belgium, Luxembourg, Croatia, Hungary and Antena 3 in Spain. The Group also operates the channels RTL CBS Entertainment HD and RTL CBS Extreme HD in Southeast Asia. RTL Group's families of TV channels are either the number one or number two in eight European countries. The Group's flagship radio station is RTL in France, and it also owns or has interests in other stations in France, Germany, Belgium, the Netherlands, Spain and Luxembourg. RTL Group's content production arm, FremantleMedia, is one of the largest international creators, producers and distributors of multi-genre content outside the U.S. With operations in 28 countries, FremantleMedia's comprehensive global network is responsible for more than 10,000 hours of programming a year and distributes over 20,000 hours of content worldwide. Combining the catch-up TV services of its broadcasters, the multi-channel networks BroadbandTV, StyleHaul and Divimove as well as FremantleMedia's more than 210 YouTube channels, RTL Group has become the leading European media company in online video. RTL Group also owns a majority stake in the programmatic video advertising platform SpotX. For more information, please visit RTLGroup.com and follow RTL Group on Twitter @rtlgroup.