The funding is co-led by New Enterprise Associates (NEA) and Basis Set Ventures, with participation from Exor Seeds, Backend Ventures, and Andrew Ng's AI Fund. The funding follows a $1.15M pre-seed round that the company announced in February 2022. VIAVIA seeks to modernize the fashion e-commerce experience by marrying creator-driven live and short-form video content with end-to-end, AI-powered tech infrastructure for the fashion supply chain.

VIAVIA is a video-first online fashion retailer platform catered to the Gen-Z consumer. As an online shopping destination, VIAVIA brings an expertly curated selection of culture-making brands from around the world, alongside its own line of Italian made fashion and streetwear. The platform channels the power of creators by leveraging live and short-form video content to create a modern fashion shopping experience backed with confidence-inducing styling advice. In addition to its shopping platform, VIAVIA is building a modern technology stack for fashion brands, spanning AI powered product lifecycle and supply-chain management through to retail integrations.