UserEvidence today announced it has acquired Zealot, a fast-growing advocacy and reference management platform. The news comes alongside a fresh $7 million funding round led by existing investors, bringing total funding to $21 million.

UserEvidence is the customer evidence platform built for B2B go-to-market teams. We help brands collect feedback across the customer journey, surface high-impact proof points, and get them into the hands of sales and marketing-right when they need them. Companies like Gong, Ramp, and HackerOne use UserEvidence to build trust and win in competitive markets.