According to the Wall Street Journal, URX has raised $12M in a round led by Accel Partners. Google Ventures, SV Angel, and First Round Capital also joined in the financing.

URX offers a solution for app developers and marketers that intelligently routes organic, outbound and paid traffic to their mobile apps. URX omnilinks is a free tool for creating smart links that work everywhere. We are weaving together the web of mobile apps using omnilinks and creating a better overall experience for mobile users.