The round was led by Alpha Edison, with participation from existing investors M13 and Fika Ventures. With this latest round, the company's total funding reaches $43.3 million, making it one of the most notable investments in childcare companies in recent years.

Upwards is a technology-driven care solutions company with a mission to make care accessible to all families and empower the caregivers who provide it. Upwards brings together families, care providers, employers, and governments to create new care avenues in real-time and utilizes a data-driven approach to enhance the supply and capacity of the care system. Upwards matches families with caregivers equipped to meet their unique needs and connects families with the resources they need to afford care, whether through government subsidies or workplace benefits.