According to Bloomberg, Upside.com an online travel company from Priceline Founder Jay Walker, has raised $50M. The financing values Upside at more than $200 million and includes investments from marketing tech company Red Ventures and investment firm Leucadia National Corp.

Upside.com (www.upside.com) is led by Priceline Founder Jay Walker and a team of former senior Priceline executives including former Priceline CTO Scott Case; former President Priceline Europe, Tim Brier; and former Priceline Chief Marketing Officer, Paul Breitenbach. Upside.com is headquartered in Washington, D.C., with facilities in Stamford, CT and New York, NY.