A Bangalore-based eCommerce product recommendation company has raised $2 million in Series A funding to strengthen its global presence and fund new R&D.

Unbxd, an Indian company hoping to capitalize on the $200 billion eCommerce marketplace, raised the funds from IDG Ventures India and Inventus Capital Partners. The company says it will use the funds to expand its presence in North America, India, and Singapore, as well as to ramp up research and development.

According to a company release, the Unbxd SmartEngage platform appeals to product managers and marketers at eCommerce companies, because it gives them greater control over search, navigation, and personalization options.