Tulip Retail, a company that helps retailers sync up their online and in-store operation with a single sales program, has raised $2.4 million from a group led by SoftTech VC, according to published reports.

Tulip, which is run by the creator and developers of Well.ca, Canada's largest online health and beauty store, received the funding from SoftTech, Founder Collective, Lerer Ventures, Promus Ventures, KIMA Ventures, Box Group, and Matt Mullenweg. The Toronto-based company helps unify online, mobile, and in-store sales for retailers that want to use all three sales streams for the same inventory.