TryNow, a software platform that enables consumers to easily try items at home before buying, raised a $12 million Series A funding round from Shine Capital, Craft Ventures, SciFi VC, Third Kind, and Plaid co-founders Zachary Perret and William Hockey.

TryNow's platform mirrors the brick and mortar shopping experience for Shopify Plus brands. With TryNow, shoppers try items at home for a few weeks and only pay for what they keep. TryNow catalyzes profitable growth by increasing conversion rates and average order values.