Trove, the market leader in branded resale and trade-in for world-class brands and retailers including Canada Goose, Carhartt, lululemon, Patagonia, REI, Levi's, Arc'teryx, Allbirds, and more, has announced its $30 million Series E funding, bringing Trove's total funding to over $150 million since its inception. The round is co-led by Wellington Management and ArcTern Ventures, with participation from Mitsui Fudosan's CVC Fund, G2 Venture Partners, Prelude Ventures and other existing Trove investors. The company will use this new injection of capital to fuel its expansion with new brands and verticals, and to further the growth of Trove Recommerce Powered facilities as it meets the surging demand for its branded resale solutions.

Trove is the market leader in branded resale and trade-in for world-class brands and retailers such as Canada Goose, lululemon, Patagonia, REI, Levi's, Arc'teryx, Allbirds, and more. Through its proprietary Recommerce Operating System, Trove is accelerating the shift toward more sustainable business models, foundational for circularity. Over the last decade, Trove has equipped leading brands with technology and operations to create and scale branded resale programs by enabling customer trade-in of items, single-SKU identification and condition grading, site build and maintenance, and customer data collection, analytics and reporting.