The funding comes from NFX and Elephant, with strategic participation from Shopify. The funding comes after an explosive year with more than 1,400% YoY growth to more than 5,000 paying brands generating $14 billion in sales including True Classic, Obvi, and Portland Leather Goods. The company plans to use the funds to keep up with customer demand for its proprietary attribution solutions, expand to larger brands, and double-down on its investment into AI and automation.

Founded in April 2021, Triple Whale is the smart data platform for e-commerce brands. Its platform combines centralization, visualization, and attribution in a simple, actionable dashboard, empowering over 5,000 e-commerce brands with the ability to transform their data into profitable growth.