According to published reports, media analytics firm, TrendKite, has raised $1.2M in an equity financing.

TrendKite is an Austin, Texas based company that was founded in 2012 with the mission to help organizations better understand what the world thinks of them and react accordingly. Our software helps paint a better picture of an organization's overall press coverage and what it actually means for them. TrendKite provides observations, actionable insights, and predictive analytics to help organizations better understand the past, present, and future return on investment for their marketing and communications spend.