Tracksuit today announced it raised $13.5 million in Series A funding to prove the value of brand building and usher in the era of sustainable consumer brand growth. Tracksuit will use the funds to officially launch into the US and UK markets, expand research and platform capabilities, and democratize previously unavailable market research data. Led by Altos Ventures and Footwork, the round marks the company's second external investment since its New Zealand inception in April 2021.

Founded in 2021 by Co-CEOs Matt Herbert and Connor Archbold, Tracksuit is the new source of truth for marketers to understand and communicate what's working to build brand health. Tracksuit surveys tens of thousands of people each week, tracking awareness, consideration, preference, and brand sentiment of more than 4,000 brands across representative markets and demographics, while also benchmarking the brands against their competitors. Tracksuit is growing quickly with 60-plus employees and offices in New York City, Auckland, Sydney, and London.