According to the Boston Business Journal, Tracksmith, an e-commerce running apparel startup backed by firm Bridge Boys, recently launched.

The startup is backed by $1.6 million in venture funding from investors including Bridge Boys, a seed stage fund launched in part by CoachUp CEO Jordan Fliegel. Other investors include New York-based seed stage venture capital fund Lerer Ventures.

Tracksmith creates premium performance apparel that celebrates the style and culture of running. We're located at the halfway point of the Boston Marathon in Wellesley, Massachusetts.