TrackMaven, a competitive intelligence platform for digital marketers, announced today that it has closed a $14 million Series B financing led by New Enterprise Associates (NEA) with participation from Silicon Valley Bank and Bowery Capital. TrackMaven provides marketers with the ability to easily track all the marketing content published by competitors across numerous paid, social, and content channels.

'Consumers are drowning in content and it is critical that companies create messages that cut through the clutter,' said TrackMaven CEO Allen Gannett. 'TrackMaven allows marketers to understand data around how competitors use content and unveil key insights to ensure their own content will resonate. Our mission is to make it easy for marketers to proactively identify topics and tactics that will work in real-time.'
'The amount of data companies are now collecting has grown exponentially over the last decade,' said NEA General Partner Harry Weller. 'Marketing teams have found great success using TrackMaven's platform as they are able to see how audiences engage with content and use the data to make real-time changes to their marketing strategies.'
The Washington, D.C.-based company has 40 full-time employees and will use the additional capital to rapidly grow their product development, sales, marketing, and customer success teams. The funding will also allow TrackMaven to continue enhancing their data-driven insights, develop new platform features, and integrate with other marketing technologies.
The software-as-a-service provider is used by hundreds of top brands including Martha Stewart Living, NPR, the National Basketball Association (NBA), Marketo, CSC, and Eddie Bauer.
About TrackMaven
TrackMaven provides competitive intelligence for digital marketers across a wide variety of industries. TrackMaven is used by marketers to identify marketing opportunities, optimize content distribution and track real-time progress. Founded in 2012, the company is headquartered in Washington, DC. To learn more, visit www.TrackMaven.com.
About New Enterprise Associates
New Enterprise Associates, Inc. (NEA) is a leading venture capital firm focused on helping entrepreneurs build transformational businesses across multiple stages, sectors and geographies. With approximately $13 billion in committed capital, NEA invests in information technology, healthcare and energy technology companies at all stages in a company's lifecycle, from seed stage through IPO. The firm's long track record of successful investing includes more than 175 portfolio company IPOs and more than 300 acquisitions. In the U.S., NEA has offices in Menlo Park, CA; New York, NY; Chicago, IL; and the Washington, D.C. metropolitan area. In addition, New Enterprise Associates (India) Pvt. Ltd. has offices in Bangalore and Mumbai, India and New Enterprise Associates (Beijing), Ltd. has offices in Beijing and Shanghai, China. For additional information, visit www.nea.com.
About Silicon Valley Bank
Sillicon Valley Bank (www.svb.com) is the premier bank for technology, life science, cleantech, venture capital, private equity and premium wine businesses. SVB provides industry knowledge and connections, financing, treasury management, corporate investment and international banking services to its clients worldwide through 28 U.S. offices and six international operations. Silicon Valley Bank is the California bank subsidiary and the commercial banking operation of SVB Financial Group. Banking services are provided by Silicon Valley Bank, a member of the FDIC and the Federal Reserve System. SVB Financial Group is also a member of the Federal Reserve System.