TipTap Inc., which has a website in beta designed to assess a user's personality and make shopping recommendations, has raised $1.5 million in equity, according toSEC filings. Three separate investors participated in the offering.

TipTap.com, a social discovery website, employs a unique psychology-based approach to match users from around the world who discover and share the things they love. Participants learn about their personality, tastes, and preferences, which also allow for highly personalized experiences by providing the criteria to connect them with other like-minded individuals.