Tiff's Treats, the direct-to-consumer, on-demand delivery brand famous for inventing the concept of baked-to-order, warm cookie delivery, has closed on the first tranche of its growth capital raise, with an additional tranche being considered in the near future. The investors in this round, including both new and returning individuals and firms, join a group of institutional investors that includes CIC Partners and Morgan Stanley Expansion Capital in addition to celebrity investors Dirk Nowitzki, Kendra Scott, Andy Roddick and Brooklyn Decker. This funding round values Tiff's Treats at over $500 million.

In 1999, Tiffany Taylor accidentally stood up Leon Chen for a date. As an apology, she baked and delivered a batch of warm cookies, and the concept of warm cookie delivery was born. Tiff and Leon, just 19-year-old sophomores at The University of Texas at Austin at the time, opened Tiff's Treats with $20, a cell phone and a dream. Since then, the business has grown to 69 retail distribution locations in Texas, Georgia, Tennessee, North Carolina and Oklahoma, with more than 1,700 employees, baking more than 200 million cookies since the company started. The founders are now married and the business continues to grow, but Tiff's Treats has the same core mission: creating memorable moments with treats baked to order and delivered warm. Customers can order online, with the Tiff's Treats app or by phone, all supported by industry-leading technology and customer service. Perfect for on-demand gifting or just to satisfy a sweet tooth, the Tiff's Treats menu features 11 timeless cookie flavors and limited-time flavors of the month, as well as decadent brownies and other treats, with cold milk and ice cream pairing options.