The round was co-led by Treasury, a New York-based fintech fund, and TK MediaTech Ventures, a new venture firm focused on the next generation of media technologies. Jeff Cruttenden, Founding Partner at Treasury and co-founder of Acorns, has joined Tesoro's Board of Directors, and TK's Jim Ward is observing.

Tesoro XP is the first rewards engine that allows retailers to fund in-game currency for free-to-play gamers. Through Tesoro, game publishers can integrate real-world offers directly into their experiences, creating new revenue channels, deeper player engagement, and performance-driven marketing opportunities.