Teamo.ru, an online dating website for Russians designed for serious relationship seekers, has attracted a new round of investment. The company's investment partner is UMJ Russia Fund, the venture fund managed by United Managers Japan, Inc. (Japan). Taking into account its original investment, the total investment amount into the company now stands at more than $2 mln.

Teamo.ru is an internet startup launched by Fast Lane Ventures, the leading Russian company developing innovative internet businesses. The new investment is planned to finance further enhancement of the service and will support a new marketing campaign to win more users and raise the brand awareness.

The website has been live since December 2010, becoming the first dating service created with the purpose of helping users looking for a serious relationship on the Russian internet. At present, the website has about 1 million customers; thousands of which have found their long-term partners and others have already got married. The main source of income for the website comes from its monthly subscription fee.

What makes Teamo.ru unique is the scientific algorithms it uses, matching singles by 17 characteristics once they have undertaken a personality test developed by leading Russian psychologists and approved by The British Psychology Society. After the test each user can browse through their list of matches and decide who they would like to make contact with.

The Managing Partner of UMJ Russia Fund - Yusuke Otsubo comments:

"Our interest in Teamo.ru is fueled due to two main reasons: First, is the huge potential of Russia's online market for serious dating services and second is Teamo.ru's leadership in the segment. We have always been attracted to companies that have first-mover advantage in a new business segments and Teamo.ru fits the bill."

The online dating market in Russia is fundamentally based on two drivers: the demographic conditions and the fast growth of the internet audience. According to the national statistics more than 600,000 couples divorce each year, more than 3.5 million single men and women live in Russia's million-plus. There are nearly 5 million single parents in Russia (about 600,000 are single fathers).

Vladimir Shmidt, Managing Director of Teamo.ru comments:

"Our secret weapon is our sincere belief that our business can make people's life better. Teamo.ru's objective is to provide a quality service to its users who look for a serious relationship and help them build strong and harmonious relationships."

According to the investigations led by Harris Interactive, in the US 5% of all couples who get married found their partners on one of the leading dating website, based on psychological compatibility.

"If we achieve the same result with Teamo.ru, we can proudly say that our duty for humanity is fulfilled," adds Shmidt.