Automated platform for video advertising Teads has announced an initial fundraising of 4 million euro, provided by Partech Ventures and Elaia Partners.

Pascal Gauthier, formerly COO of Criteo Teads, joined as an independent director.

With experts in digital advertising coupled with the disrtuptive technology, Teads believes it is poised for success in the French video adveritsing world.
 
With its technological platform already used in 25 countries, Teads hopes to increase its international presence. Its work has appeared on websites for Le Monde, Le Figaro, Financial Times, Forbes, The Economist, The Guardian, El Mundo,
La Repubblica, Reuters, Yahoo!, AdVideum, Horyzon Media, and others.

Teads was founded in 2011 by Loïc Soubeyrand Loïc Jaurès and Olivier Reynaud . Its platform enables publishers to manage and monetize their advertising campaigns in an automated manner using innovative advertising formats.