The financing was led by Acies Investments, an industry-dedicated venture fund to the sports wagering, sports technology, iGaming and esports industries.

Tally, co-founded in 2018 by Super Bowl champion quarterback Russell Wilson, is a fan engagement and consumer data platform company that collects and segments consumer data for its team, federation, broadcast and brand partners using white-label mobile platforms. Its partners utilize this data to increase sponsorship and direct revenue through providing customized goods and services to their fanbase without the cost of social media marketing.