The round was led by Bessemer Venture Partners with participation from Decibel Partners, Bain Future Backed Ventures, MVP Ventures and 645 Ventures.

Strella is an AI-powered customer research platform that enables teams to conduct hundreds of in-depth user interviews in hours instead of weeks. The platform's AI moderator adapts in real-time to participant responses, probing deeper like skilled researchers to uncover the 'why' behind user behavior. By combining survey speed with interview depth, Strella delivers 10x faster insights while maintaining the nuanced understanding of traditional qualitative research. Used by Fortune 500 companies and fast-growing startups, Strella helps teams validate ideas and understand customer needs - transforming weeks of manual research into insights overnight.