According to Fractovia, StellaService, a privately-held American customer service company, has reportedly raised up to $11 million in funds to purportedly offer two core products- Stella Connect, which is a platform soliciting customer feedback regarding their personal dealings with some service agent, and Stella Pulse (previously called Stella Metrics), which is a 'mystery shopping' service assessing the customer service performances of different companies and subsequently licensing this data to various online merchants & aggregators. For the record, Stella Pulse is being used by Google since 2013, for its online shopping platform.

Sources close to the matter stated that renowned investors including CRM (Customer Relationship Management) major Zendesk, Norwest Venture Partners, RRE Ventures, Forte Ventures, Battery Ventures, Comcast Ventures, Harbert Growth Partners, Toba Capital, Gotham Ventures and Green D Ventures, participated in the latest funding round.

Sources further added that StellaService, which had earlier secured about $40 million, is currently planning to build on the growth trajectory of Stella Connect with another $11 million stored away. The company revealed that Stella Pulse has already been sold to PowerReviews, a Chicago-based company.

As per a report, with the API (Application Programming Interface)-powered Stella Connect platform, the customer service agents receive immediate or real-time feedback from customers through a social media-like user interface. The report also claimed that funds collected from the PowerReviews deal, plus the fresh funding, will conjointly empower Stella Connect's go-to market strategy.

Jordy Leiser, CEO & Co-founder, StellaService, said that Stella Connect is noted for outdoing the company's expectations, which will now help the company focus on expanding the service to keep up with companies across numerous industries that are looking for newer approaches each day, towards managing and developing their customer service performances.

Apparently, Zendesk's integration with Stella Connect provides it with many customer support products from ticket-tracking to live chat or analytics. According to Ben Barclay, a Zendesk executive, the company, along with the customer service platform, aims to build better relationships between different businesses and their customers.