According to published reports, Soma, a startup producing water filters, has closed a $3.7 million round of seed funding led by Baseline Ventures and Forerunner Ventures. Other investors include Lerer Ventures, Collaborative Funds, Cowboy Ventures, Vast Ventures, Mindful Investors, The 4-Hour Workweek's Tim Ferriss, Coca-Cola's Rohan Oza, and Sukhinder Singh Cassidy of JOYUS.

Soma is a premium water filter service that includes a beautiful glass carafe and the world's most innovative water filters, which are delivered right to your door via subscription so you never forget to change your filter on time.