LOS ANGELES, CA, Music legend and social media trendsetter Snoop Dogg announces the launch of his Snoop Pack on Viddy, the leading mobile social video application. A production tool, the Snoop Pack was created to provide Viddy users with a one-click effects layer and soundtrack to add to self-created video shot on their iPhone, giving fans an interactive and artistic outlet to create and share their own Snoop-inspired content.

Set to launch this week on Apple's iTunes Store via the free-to-download Viddy application, the Snoop Pack, custom-crafted for Snoop Dogg by the team at Viddy, features original graphics, created to imitate a smoky haze layer, along with a signature Snoop instrumental track. Viddy's 800,000 users can capture & create 15-second video on their iPhones, apply the Snoop Pack, and instantly share their artistic content with the Viddy community, or with one-click sharing to their Facebook, Twitter, YouTube or Tumblr accounts.

A leader in the social media field, Snoop Dogg has been an early user and trendsetter on networks like Facebook, Twitter and Instagram - and has lead his massive fan base and audience to establishing active communities on both. On why Viddy and mobile social video is the next big emerging trend, Snoop says: "Facebook is great for your friends and family. Twitter is great for short messages. Instagram is great for pictures. Social video has power, it's the next big thing. With Viddy, I'm giving fans around the world the chance to explore that, and create and share Snoop Dogg inspired video content."

The development of a Snoop Pack on Viddy is also a trendsetting move in line with "The music business is changing - it's about being creative in new media outlets, on the digital level, in social media," says Snoop, "and with the Snoop Pack Viddy has created, fans get an interactive way to relate to me as an artist - I'm encouraging them to become artists on their own by creating Viddy clips with this Production Pack."

Announced by Snoop Dogg this morning on the social media web program "What's Trending," sneak-preview clips of the Snoop Pack are also available to view online at http://www.viddy.com/snoopdogg, or, download Viddy at: http://itunes.apple.com/us/app/viddy/id426294709.

About Snoop Dogg:

After bursting on the scene in 1992, Snoop Dogg was crowned the king of the West Coast and single handedly put Long Beach on the map in terms of hip-hop. His gritty lyrics and unmatched charisma made him a superstar, but nobody could have guessed that his appeal would soon be widespread as an international icon of culture. Snoop will always be recognized and loved by all ages - from young kids to grandparents and everyone in between. For 17 years, Snoop has consistently dropped hit record after hit record, and he has done so without changing who he is - which is what makes Snoop most endearing to his fans worldwide. His 11th studio album Doggumentary is available in stores now.

About Viddy:

Launched in April 2011, Viddy is a mobile social video application that enables users to shoot, beautify and share 15-second video clips using Adobe and Final Cut style visual effects pre-bundled into one-click production packages, similar to an Instagram filter - for video. Special effects include graphics, color correction and audio tracks. Production pack options include Black & White, Crystal, Hued, Vintage, Junkd and 3D. Users can add titles, tags, and geo-location with Foursquare and share via the Viddy network, Facebook, Twitter, YouTube, Tumblr or a personal website with the new embed codes now available in version 1.3. Soon to launch are further branded artist production packs and filters. Viddy completed an initial $1.6 million first round financing from Battery Ventures, Bessemer Ventures, Qualcomm and Angel investors including Jarl Mohn and early team members from YouTube. Imagined and created in the Matrix building in Venice, California, Viddy was founded by JJ Aguhob and Brett O'Brien.