SnackMagic, a build-your-own gift box platform, has raised $15 million in Series A funding, led by Craft Ventures, with participation from Luxor Capital.

SnackMagic is the snack box that takes all the pressure off of gifting. It's a service that lets people pick which goodies they get. Corporate clients love SnackMagic because it provides seamless features like global gifting, including company swag in snack boxes, branded boxes, and a Corporate Plan that enables multiple gift givers to use a central account.